What happens when you reach your mid 50’s? I’ll tell you. You get emails from Saga Holidays, you get invited to cash in your Pension, you get funeral directors Marketing you, you get marketers sending you emails showing products that I’m simply not ready for. Listen I’m not ready to sign out just yet!

Millennials in marketing need to remember that once we were your age. I lived in a time before mobile phones and pc’s but I also lived through the development of the wonderful devices we have at our disposal today. I have bought every one of them: brick phones, Apple, BBC A and B, Motorola and Nokia. You name it, I’ve used it and I have loved each and every device. I have seen amazing things from the transition from face to face conversation (yeah where’s that gone) , to social networking on Facebook. I’ve probably had more experience than most millenials with devices so please, please stop thinking I am a techniphobic and please stop sending me emails that have large fonts, assuming I’m ready to retire, or worse die.  

I have much more life in me yet, I have learnt the art of conversation, chat up lines, confidence in front of others and a knowledge that spans decades of change. I’m quite interesting really. 

 Remember, I use my phone and iPad instead of paper, I still want to go on exciting holidays and experience amazing things, I have probably done many things you could only dream of. So next time you are marketing my generation please treat me with respect, don’t make assumptions that my generation is technically incompetent and past our sell by date. Who knows while you are sweating it out in the gym I just might be buying whatever it is you are selling: age has nothing to do with it!