Category Archives: Apple

I may be a boomer but my life’s not over yet

Leave a reply

What happens when you reach your mid 50’s? I’ll tell you. You get emails from Saga Holidays, you get invited to cash in your Pension, you get funeral directors Marketing you, you get marketers sending you emails showing products that I’m simply not ready for. Listen I’m not ready to sign out just yet!

Millennials in marketing need to remember that once we were your age. I lived in a time before mobile phones and pc’s but I also lived through the development of the wonderful devices we have at our disposal today. I have bought every one of them: brick phones, Apple, BBC A and B, Motorola and Nokia. You name it, I’ve used it and I have loved each and every device. I have seen amazing things from the transition from face to face conversation (yeah where’s that gone) , to social networking on Facebook. I’ve probably had more experience than most millenials with devices so please, please stop thinking I am a techniphobic and please stop sending me emails that have large fonts, assuming I’m ready to retire, or worse die.  

I have much more life in me yet, I have learnt the art of conversation, chat up lines, confidence in front of others and a knowledge that spans decades of change. I’m quite interesting really. 

 Remember, I use my phone and iPad instead of paper, I still want to go on exciting holidays and experience amazing things, I have probably done many things you could only dream of. So next time you are marketing my generation please treat me with respect, don’t make assumptions that my generation is technically incompetent and past our sell by date. Who knows while you are sweating it out in the gym I just might be buying whatever it is you are selling: age has nothing to do with it! 

Me and my Mac

Leave a reply

Me and my Mac – this is not an advert, but a reality

The best PC ever

My MacBook Pro 13″

So, there I was travelling to Athens, Istanbul then back to Athens.  I had various devices with me: My iPhone 5s, A Moto G running Android, iPad Mini and my trusty Mac Book Pro 13″.  With varying degrees of internet access and high roaming charges, I soon ran down my mobile phone batteries.  The iPad, a brilliant device, just wasn’t up to the heavy music and video-laden PowerPoint I was editing for three presentations, 4 workshops and music downloads over ten days.

Each day I would revert to my Mac book Pro.  Sliding it form my trusty TUMI bag I rarely had to recharge it from the nightly charge (sometimes not even charging nightly), I placed it on the desk, flipped the lid and instant access.  Easily vamping onto the hotel or bars free Wi-Fi I was soon up and running, tweeting, Facebook posts, updating my blog, all whilst my Windows using colleagues struggled to lock into the Wi-Fi signal, let alone get their presentations working.

You see, the MacBook Pro is simply a brilliant device.  Expensive, yes, but the productivity increase you get for using it over a Windows PC is at least 50% more.  Recently I took delivery of a Windows Tablet that our IT team was dishing out to our Australian Sales teams.  I had to test some software.  First off I set up my various accounts: Google, Facebook, Twitter, Hotmail, iCloud etc.  The I needed to download Google Chrome.  Once I managed to maintain a stable wi-fi signal (the Tablet kept dropping it) I downloaded Chrome and fired it up.  To my amazement it started and post my first search popped up many spam windows offering me discounted goods, various tablets and enough gambling sites to drown my finances.  I then went in search of Adaware to remove the hijacking sites form my browser.     During the download, which took an hour, I received more and more adds and enough pop-up windows to bury the one window I needed to see.  Within seconds of getting this tablet onto the net I was plagued by spam and ad sites.

Back to my Mac:  No matter where I am, no matter what I am doing, no spam, no ad-sites, no crap.

With it’s great illuminated keyboard (the eyes aren’t what they used to be),  the retina display, the whisper quiet operation (the Toshiba Tablet has the loudest fan I have ever heard), and flash disk, this is definitely the best laptop around.  A productivity inflating wonder there is nothing to touch it available today.  If you just want to get on and work seamlessly and not be hampered by a trashy interface (Windows 8), connect seamlessly to any wi-fi network and stay there, simply work on your laptop, then the Apple MacBook Pro 13 is the one to get  PERIOD!